Cookie Policy
This Cookie Policy describes the use of cookies and other tracking technologies by the website www.mprunotto.com, operated by Azienda Agricola Prunotto Mariangela ssa.
This notice supplements the Site’s Privacy Policy and is provided in accordance with Regulation (EU) 2016/679 (“GDPR”), Italian Legislative Decree no. 196/2003, as subsequently amended, with particular reference to Article 122 of the Italian Privacy Code, as well as the guidance issued by the Italian Data Protection Authority regarding cookies and other tracking technologies.
1. Data Controller
The Data Controller is:
Azienda Agricola Prunotto Mariangela ssa
Via Osteria 14
12051 Alba (CN) – Italy
VAT no. and Tax Code 03091730048
Email: info@mprunotto.com
For further information on the processing of personal data, please refer to the Privacy Policy available on the Site.
2. What Cookies Are
Cookies are small text files that websites may store on the User’s device while browsing.
Cookies may enable, for example, the proper functioning of the Site, the storage of User preferences, the management of the shopping cart and sessions or, subject to consent where required, the collection of statistical information on the use of the Site.
In addition to cookies, technologies with similar purposes may also be used, commonly referred to as other tracking technologies.
For the purposes of this notice, unless otherwise specified, the term “cookies” also includes tracking technologies serving similar purposes.
3. First-Party and Third-Party Cookies
Cookies may be:
First-party cookies: installed directly by the domain www.mprunotto.com.
Third-party cookies: installed or managed by entities other than the Data Controller through services, content or functionalities integrated into the Site.
Third parties may process information collected through their own tools in accordance with their respective privacy notices.
4. Session and Persistent Cookies
Depending on their duration, cookies may be:
Session cookies: normally deleted at the end of the browsing session or when the browser is closed.
Persistent cookies: remain stored on the device for a specified period or until deleted by the User.
The actual duration of each cookie depends on its technical configuration and on the service using it.
5. Technical and Strictly Necessary Cookies
The Site uses cookies and technical tools that are necessary for the proper operation of the pages and services requested by the User.
This category may include, by way of example, tools required to:
- ensure the security of the Site;
- maintain an active session;
- manage the online shop cart;
- temporarily store information relating to an order;
- store cookie consent preferences;
- ensure the proper functioning of forms and technical features;
- ensure the security of payment functions;
- prevent fraud, abuse and potentially harmful automated traffic.
The use of strictly necessary technical cookies does not require the User’s prior consent.
Their use is nevertheless described in this notice.
6. Preference and Functionality Cookies
Some cookies may be used to remember certain choices made by the User and improve the browsing experience.
Such tools may, for example, store the selected language, certain interface settings or other preferences.
Where such tools are not strictly necessary for the provision of a service requested by the User, they are used only in accordance with the conditions laid down by applicable law and, where required, subject to consent.
7. Analytics, Measurement and Order Attribution Cookies
The Site uses attribution and measurement tools linked to WooCommerce, based on the Sourcebuster.js library, in order to determine the origin of visits and attribute any orders to the corresponding traffic sources.
Such tools may store, among other things, information relating to:
- source of the visit;
- medium or acquisition channel;
- campaign, where applicable;
- landing page;
- referrer;
- number of pages viewed;
- browsing session;
- certain technical information relating to the browser and device.
In the configuration verified on the Site, the related sbjs_* cookies are activated only when the User gives consent to the corresponding category through the preference management system.
If the User rejects non-essential cookies, these tools are not installed.
8. Profiling and Marketing Cookies
Any cookies or other tools used to:
- analyse User behaviour;
- create profiles relating to browsing preferences;
- measure advertising campaigns;
- display personalised content or advertisements;
- carry out remarketing activities;
are used only subject to the User’s consent, where such consent is required under applicable law.
When the User first accesses the Site, such tools remain disabled by default until the User makes a choice.
9. Social Networks and External Links
The Site may contain links to external platforms, including Instagram and Facebook.
The mere presence of a link to a social media page does not necessarily result in cookies being installed by the platform before the User interacts with the link.
If content, widgets, feeds, videos or other functions provided by external platforms are embedded in the Site, such services may use cookies or other tracking technologies.
Where such tools are not strictly necessary, they are loaded subject to the User’s consent where required by law.
Users are invited to consult the relevant privacy and cookie notices of external platforms for information on their processing activities.
10. Newsletter and Mailchimp
The Site uses Mailchimp to manage the newsletter.
Newsletter subscription is optional, and the processing of the email address and any additional data provided takes place as described in the Site’s Privacy Policy.
The use of Mailchimp does not necessarily result, solely for the sending of newsletters, in cookies being installed on www.mprunotto.com.
However, cookies or other tracking technologies may be used where the Site embeds forms, components or pages provided directly by Mailchimp or where the User accesses pages hosted on the provider’s platform.
In such cases, the notices and settings adopted by Mailchimp also apply.
The User may withdraw consent to receive newsletters at any time by using the unsubscribe link included in the communications received or by contacting info@mprunotto.com.
11. Payment Services
As part of the online shop, the Site uses payment services provided by third parties, including PayPal and Satispay.
While browsing the shop pages and, in particular, during stages connected with the purchase process, technical components provided by payment service providers may be loaded.
During the checks carried out on the Site, third-party cookies attributable to PayPal were detected.
Such cookies may be used in connection with the technical operation of the service, session management, security, fraud prevention, detection of unusual or automated activity and protection of the payment infrastructure.
PayPal cookies classified as strictly necessary may also be used where the User has rejected non-essential cookies, as they are connected with the provision and security of the payment functions integrated into the online shop.
Any PayPal tools serving purposes other than those strictly necessary remain subject to the conditions laid down by applicable law and, where required, to consent.
Any cookies installed directly by payment service providers are also subject to their respective privacy and cookie policies.
12. Consent Management
When the User first accesses the Site, where cookies or tracking technologies requiring consent are present, a specific banner is displayed.
By default, before consent is given:
- only strictly necessary cookies and tools are active;
- analytics cookies that cannot be treated as technical cookies remain disabled;
- profiling and marketing cookies remain disabled;
- other non-essential tracking technologies remain disabled.
The User may:
- accept all optional cookies;
- reject non-essential cookies;
- select desired categories in a more granular manner;
- change their preferences at a later time.
Simply continuing to browse or scrolling through the page does not, in itself, constitute valid consent.
13. Changing or Withdrawing Consent
The User may change or withdraw previously expressed preferences at any time through the consent management function available on the Site.
Consent preferences
[Insert here the CookieYes button or link used to reopen the cookie settings]
Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
14. Duration of Consent Preferences
The User’s cookie preferences may be stored through technical tools in order to avoid displaying the banner at every visit.
Consent is requested again where necessary, for example in the event of significant changes to the tools used, the purposes of processing or in other circumstances required by law or by the competent authority’s guidance.
15. Managing Cookies Through the Browser
The User may also manage, restrict or delete cookies through the settings of their browser.
Disabling technical or strictly necessary cookies may impair the proper functioning of certain parts of the Site, including online shop features.
Cookie management procedures vary depending on the browser used. Users are therefore invited to consult the official documentation of their browser for up-to-date instructions.
16. List of Cookies Used
The table below lists the tracking tools detected during the technical checks carried out on the Site, divided by category and indicating the provider, purpose, duration and whether they are first-party or third-party tools.
The duration indicated corresponds to the configuration detected on the Site at the time of verification and may vary following technical updates to services, plugins or related settings.
| Selection Category | Tracking Tool | Provider / Entity with Access to Data | Purpose | Duration | First Party / Third Party | Policy |
|---|---|---|---|---|---|---|
| Strictly Necessary Tracking Tools | cookieyes-consent |
Data Controller / CookieYes Limited | First-party technical cookie generated by the Site through the integration of the consent management service provided by CookieYes Limited. It stores the User’s choices regarding consent to cookies and other tracking technologies so that consent does not need to be requested again at every visit and previously expressed preferences can be respected. | 1 year | First party | CookieYes Cookie Policy |
| Strictly Necessary Tracking Tools | woocommerce_cart_hash |
Data Controller / WooCommerce | Technical cookie used by WooCommerce to detect changes to the contents of the shopping cart and to ensure the cart status is updated correctly while browsing the Site. | Session | First party | WooCommerce Cookie Documentation |
| Strictly Necessary Tracking Tools | woocommerce_items_in_cart |
Data Controller / WooCommerce | Technical cookie used by WooCommerce to detect the presence of products in the cart and any changes to its contents. It is necessary for the proper functioning of the Site’s purchasing features. | Session | First party | WooCommerce Cookie Documentation |
| Strictly Necessary Tracking Tools | wp_woocommerce_session_* |
Data Controller / WooCommerce | Technical cookie used by WooCommerce to associate a session identifier with the visitor, allowing the system to retrieve and maintain cart data during the purchase process. | 2 days | First party | WooCommerce Cookie Documentation |
| Functional Tracking Tools | wp-wpml_current_language |
Data Controller / WPML | Cookie used by the WPML multilingual system to store the current language of the Site and ensure that content is displayed correctly in the selected language. | Session | First party | WPML Privacy Information |
| Analytics Tracking Tools | sbjs_current |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature, based on the Sourcebuster.js library. It stores information relating to the traffic source of the current visit, such as source, medium, campaign and any other available attribution parameters. | Session | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_current_add |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature. It stores additional information relating to the current visit, such as date and time, referrer URL and landing page. | Session | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_first |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature. It stores information relating to the traffic source detected during the User’s first visit within the relevant session. | Session | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_first_add |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature. It stores additional data relating to the first visit, including timestamp, referrer URL and landing page. | Session | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_migrations |
Data Controller / WooCommerce | Cookie associated with WooCommerce’s order attribution feature. It contains information used to manage compatibility and migrations between different versions of the Sourcebuster.js tracking system. | Session | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_session |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature to store information about the browsing session, including the number of pages viewed and the current page. | Approximately 30 minutes | First party | WooCommerce Order Attribution Documentation |
| Analytics Tracking Tools | sbjs_udata |
Data Controller / WooCommerce | Cookie used by WooCommerce’s order attribution feature to store technical information relating to the visitor and browser, for the purpose of order attribution and session classification. | Session | First party | WooCommerce Order Attribution Documentation |
| Strictly Necessary Tracking Tools | KHcl0EuY7AKSMgfvHl7J5E7hPtK |
PayPal | Third-party cookie set as part of the integration of PayPal services. It is associated with the technical operation of the payment service and with security, session identification and risk mitigation activities carried out by PayPal. The identifier may be generated dynamically by PayPal. | Variable duration determined by PayPal; approximately 13 months in the verification carried out on the Site | Third party | PayPal Cookie Information |
| Strictly Necessary Tracking Tools | sc_f |
PayPal | Third-party cookie used as part of PayPal services and associated with the technical operation of the service, security, browser or device recognition, fraud prevention and risk management activities. | Variable duration determined by PayPal; approximately 13 months in the verification carried out on the Site | Third party | PayPal Cookie Information |
| Strictly Necessary Tracking Tools | l7_az |
PayPal | Short-lived third-party cookie used in connection with PayPal services for technical purposes related to session management, security and operation of the payment service. | Short term; approximately 30 minutes in the verification carried out on the Site | Third party | PayPal Cookie Information |
| Strictly Necessary Tracking Tools | c |
PayPal | Third-party cookie set by PayPal systems on the stats.paypal.com domain. It is used as part of the service’s security functions, in particular to detect spam and unusual activity and to contribute to the protection of PayPal’s infrastructure and operations. |
Variable duration determined by PayPal; approximately 13 months in the verification carried out on the Site | Third party | PayPal Cookie Information |
| Strictly Necessary Tracking Tools | __cf_bm |
Cloudflare / PayPal | Technical security cookie used by Cloudflare Bot Management on infrastructure used by PayPal. It helps distinguish human traffic from automated or potentially malicious traffic and contributes to protecting the service from abuse and automated attacks. | Approximately 30 minutes | Third party | Cloudflare Cookie Policy |
| Strictly Necessary Tracking Tools | __cf_bm |
Cloudflare / Pethemes | Technical security cookie set by Cloudflare Bot Management on a third-party resource belonging to the saren.pethemes.com domain. It is used to detect and mitigate potentially malicious automated traffic. |
Approximately 30 minutes | Third party | Cloudflare Cookie Policy |
During the verification carried out, the sbjs_* cookies were not found to be installed before consent was given or after non-essential cookies were rejected.
WooCommerce technical cookies relating to session and cart management, as well as PayPal cookies classified as strictly necessary, may instead be set when the relevant online shop functions are used.
The list may change following technical updates to the Site, plugins and external services. This table should therefore be reviewed periodically and updated whenever tracking technologies are introduced, removed or modified.
17. Transfers of Personal Data to Third Countries
The use of certain services provided by third parties may involve the processing of personal data outside the European Economic Area.
In such cases, the transfer of personal data takes place in accordance with Articles 44 et seq. GDPR, on the basis of safeguards provided for under applicable law, including, depending on the circumstances:
- adequacy decisions adopted by the European Commission;
- participation in mechanisms recognised by the European Commission;
- Standard Contractual Clauses;
- other safeguards permitted under the GDPR.
For more detailed information on international data transfers carried out by individual providers, please refer to the Privacy Policy and the notices provided by the relevant services.
18. Rights of the Data Subject
Where the use of cookies or other tracking technologies involves the processing of personal data, the User may exercise, where applicable, the rights provided for under Articles 15-22 GDPR.
In particular, the data subject may request:
- access to their personal data;
- rectification of inaccurate data;
- erasure of data where the legal requirements are met;
- restriction of processing;
- data portability, where applicable;
- objection to processing;
- withdrawal of consent at any time.
To exercise these rights, the data subject may contact:
Azienda Agricola Prunotto Mariangela ssa
Email: info@mprunotto.com
The data subject also has the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali), in accordance with the procedures available on the Authority’s official website.
19. Updates to this Cookie Policy
This Cookie Policy may be updated as a result of changes in applicable law, technical changes to the Site, the introduction or removal of third-party services, or changes in the way cookies and other tracking technologies are used.
Users are therefore invited to review this page periodically.
Last updated: 5 October 2026
