Varietal characteristics

The tomato has ancient origins in South America, particularly in the Andean regions, where it was already cultivated by pre-Columbian civilizations. After the discovery of the Americas, it was introduced to Europe, first passing through Spain and then spreading throughout Italy. Initially considered an ornamental plant, it was only in the 18th century that the tomato began to be appreciated as a food.
In Italy, the tomato found an ideal environment in which to thrive thanks to the variety of soils and the favourable climate. Cultivation is mainly concentrated in flat areas.
For our red pesto, we select high-quality varieties such as San Marzano, prized for its elongated shape, firm flesh and low seed content—characteristics that make it ideal for processing into preserves. Cultivation follows traditional and organic methods, respecting both the land and the product, to guarantee quality, authentic flavour and genuineness.